Great Wall Motors and its investment in the Brazilian market
Photo: Great Wall Motors. By: Turbo_J. Source: Flickr
Great Wall Motors (GWM), is a Chinese car brand headquartered in Baoding, a city in southwestern Heibei province. GWM is China’s largest privately-owned automobile manufacturer. Following its official launch in the Brazilian market, the Chinese brand announced that it will invest some R$10 billion (US$1.85 billion) in Brazil to produce hybrid and electric vehicles.
GWM’s goal is to turn the plant in the Brazilian town of Iracémapolis into an export center for the rest of Latin America and to increase supply in Brazil. It plans to invest approximately 2 billion dollars in different cycles over the next few years and expects to create 2,000 direct jobs in the region by 2025 and reach maximum productivity of around 100,000 vehicles per year.
Main Story:
EFE: China GWM invertirá 1.850 millones de dólares en Brasil para autos híbridos y eléctricos.