PromPerú reported that actions to promote Peruvian coffee in the Chinese market have been carried out through trade offices abroad. This process started in 2018 through reverse missions to Peru, where samples, coffee tastings, seminars, and live broadcasts were presented to the public. As a result, Peruvian coffee shipments to China increased significantly from USD $486, 329 in 2018 to USD$1.7 million in 2021.