Argentine brand to be installed in the People’s Republic of China through soccer and dairy products

Photo: Soccer field. By: Sveta K. Source: Pexels.

The Argentina brand went a step further and landed in the People’s Republic of China (PRC) through soccer with a firm objective: to maximize trade and fully promote Argentine products in the Chinese market. Soccer and business merged on June 2, 2022, with the launching ceremony of the Yili Group dairy company as the new regional sponsor of the Argentine Football Association (AFA) in the PRC.

The event was attended by Argentina’s ambassador to the PRC, Sabino Vaca Narvaja; Liu Chunxi, executive president of Yili Group; and Gao Yimin, vice president of Wanda Culture Group and president of Wanda Sports China. Vaca Narvaja mentioned that the intention is to export as much as possible in the Chinese market and to set a clear example of how soccer potentially leverages commercial issues.

Main headline:

The聽Argentine Football Association聽(Spanish: Asociaci贸n del F煤tbol Argentino AFA) Website:聽La Asociaci贸n del F煤tbol Argentino presenta su cooperaci贸n estrat茅gica en China con la marca Yili.

Find out more:

Dinatale (Argentina麓s state owned media):聽La marca Argentina se instala en China de la mano del f煤tbol y los l谩cteos.